And while Apple’s shares continue to fall in value (is end in sight?) demonstrating that the honeymoon may be over for the (once) most valuable company in the world, as the latest spot by Somersby Cider demonstrates, the magic surrounding the Apple brand may still be there… at least enough to Parody in a great way.
Now I dare you to watch this ad and not be feel thirsty.
It’s surprising (and somewhat annoying) to me what goes viral and becomes an internet meme these days. Hot off the heels of the Harlem Shake came the “Goats Screaming Like People” craze. What’s next? Well maybe “Dogs Eating Like Humans”…
The latest video appears to be making the rounds amongst dog lovers, posted a little over a week ago.
In January, the video below began to make the rounds and currently has over 18 mil hits.
A lesser known video featuring a dog in a robe eating breakfast was released 2 years ago.
Who’s to say if this will be the next craze but if it is – let’s just say I called it (and if it’s not please ignore this part of the post).
Documentaries can grab you and shake you if done correctly. By watching how a film-maker produces a good documentary, you can get a feel for what your business needs to build its identity. The Tabloid Trailer 2011 is a promotion video for the full-length documentary. It tells the story of how tabloids can take a story and run with it. In this doc, Errol Morris, one of the leading documentary film-makers of our time, has his signature approach all over it.
Morris uses a studio environment and jump cuts throughout the video to tell a riveting story. He interviews subjects for hours at a time and when it comes to editing, he is brutal. As he tells the story, he uses just enough of the interview to drive his message home. The Tabloid Trailer 2011 video gives you a taste of his style and skill. As you watch old movies and television spots, you hear the interviews with the real people involved, as well as experts who were there at the time of this story.
As the trailer progresses, Morris throws tabloid headlines at you to get your attention, then jumps back into the interviews. Each interview has exceptional lighting so you can see the expressions of the people’s faces being interviewed. His jump cuts to old and then back to new takes you back in time and brings you back to the present. The title sequence keeps you looking at the trailer and you see the exceptional editing style Morris does with all his films. In just over two minutes, you know what the story is about because it uses everything that gets people’s attention; sex, drugs, kidnapping, religion and a well told story.
Tabloid (2011) – Official Trailer
Here at Phanta Media we do the same thing. We meet with our clients to get their story. If it is marketing, selling or communications, Phanta Media builds your branding through corporate video production. This is all we do. We work closely with you to identify the important parts of your business that will interest clients, market your products, sell your service or communicate to your employees. Video impacts people quicker and with more information than any written material can do. By working together, we can help you brand yourself and build your business.
When it comes to branded content, most are willing to take a risk and put themselves out there. When it comes to recruiting, fewer are willing to invest the time and money and take the risks necessary to really stand out.
It’s always been there and it always will be; people who do remarkable, creative things because of a dedication and passion that goes unmatched in the corporate world (simply because of the time it takes to produce). I’ll step out on a limb, but I believe 2013 will be the year of the passion project.
We are seeing a shift in all areas of creativity, from music, to commercials. Films to writing. Each year we consume media at faster and faster rates and this year, I believe we’ll see remarkable projects surface. This is a shift we’ve not only recognized at Phanta Media, but one we’re embracing. We’re making changes and positioning ourselves for this brave new world – one that should excite us, inspire us, motivate us to step up and meet the challenges.
Now it would be easy to do “the same ol’ thing” – but we don’t want to. I share all this as a set-up for the video below, one that clearly was a project that required a dedication and passion to complete, and while it was produced as a music video for Shugo Tokumaru – it clearly stands out.
When brands do creative and new things – they get huge props if they can pull it off. I like TomTom’s approach. I imagine they sat around a boardroom table and said, “Well, we can’t come up with a good idea so let’s just do a bad version of everyone else’s idea.” Results – funny. But here’s the kicker, it’s only funny if you’re in on the joke and have seen all the other campaigns they are referencing. So here’s a breakdown of the TomTom spot with the other campaigns below.
TomTom (almost) makes a viral
The T-Mobile Dance
Sony Bravia Bouncy Balls
A Dramatic Surprise on a Quiet Square
(TNT Add Some Drama)
Will it Blend?
Evian Roller Babies
Old Spice – The Man Your Man Could Smell Like
Felix Baumgartner’s supersonic freefall from 128k’