NY Presbyterian Hospital – Heather McNamara / Inoperable
Touching. Honest. Real. Qualities we strive for daily in our productions. When I came across this ad it caught my eye mostly because of the black and white photography and the unassuming screenshot of a little girl: Heather.
The 60 seconds that followed were amazing. It’s so simple, clean, and almost careless. This ad inspired me as a producer and a filmmaker. No flashy graphics. No driving or overly touching soundtracks. No hard-selling call to action at the end. Just simply a vulnerable 9-year-old girl sharing her struggles and she found a refuge at NY Presbyterian Hospital.
More stirring then anything was the fact that while a large team of creative minds fantastically produced this ad – with all due respect it quite possibly could have been produced for around 2K. Shows you that a reality and truth out trump flashy and contrived anyday. Simply Amazing.