Monthly Archives: March 2011

Why a commercial that could have been produced for 2K is some of the best work ever…

NY Presbyterian Hospital – Heather McNamara / Inoperable

Touching. Honest. Real. Qualities we strive for daily in our productions. When I came across this ad it caught my eye mostly because of the black and white photography and the unassuming screenshot of a little girl: Heather.

The 60 seconds that followed were amazing. It’s so simple, clean, and almost careless. This ad inspired me as a producer and a filmmaker. No flashy graphics. No driving or overly touching soundtracks. No hard-selling call to action at the end. Just simply a vulnerable 9-year-old girl sharing her struggles and she found a refuge at NY Presbyterian Hospital.

More stirring then anything was the fact that while a large team of creative minds fantastically produced this ad – with all due respect it quite possibly could have been produced for around 2K. Shows you that a reality and truth out trump flashy and contrived anyday. Simply Amazing.

Tweet This Post

The iPad 2 (and Team Coco’s Version)

As we all know, since the launch of the iPhone 4 Apple has been putting out product videos that are all pretty much the same…

(as seen here)

BUT NOW… apple has come out with a new video preaching the gospel for why iPad2 is going to be great (and to be honest, I believe it will be) – the video can be seen here… www.apple.com/ca/ipad

The problem is, with the release of the iPhone 4 video raving about how it’s changing everything. And then the development of the iPad video raving about how it’s changing everything. It’s a bit hard to believe that every single year, every product released from Apple is again, changing everything from what they’ve already changed… Conan’s caught on with this witty parody.

Tweet This Post

 Scroll to top