Your corporate image is about how you see yourself and how the world sees you.

Your corporate image is how you others see your company as a whole. Ideally, there should be no dissonance or discrepancy between how you see yourself and how others see you. When you create a corporate video, this is when…

Schick's new branded content project, MsLabelled.

Bree Rody-Mantha is Phanta Media’s digital content producer and a stereotypical 20-something. She spends her time writing, playing sports and watching way too much reality TV. We’re not naysayers when it comes to branded content. We were big fans of…

With a team of 11 (and often even fewer in the office), we definitely know how it feels to be working on a tiny team. Even though our team feels huge compared to what it was just a few years…

walkman

You can tell what era someone grew up in by which handheld music device they coveted. Once the option to carry music around with you with something a bit smaller than a boom-box, how could anyone go back to being…

Starbucks-Exterior

Starbucks has always been a personal favourite of ours when it comes to marketing role models. Every new product or campaign they roll out, they seem to do it right. We go crazy for Pumpkin Spice season and are pretty…

Hug-Your-Food

Things have been pretty crazy here at Phanta lately. We’re in the midst of a move to a wicked new space in Markham, ON (if you squint hard, you could probably see our current office from our new office). We’re…

Banjo

We’ve been pretty clear in the past that we think video for video’s sake is not the right way to go when it comes to corporate video projects. By now, if you’re a longtime reader of Phanta’s blog, you’ll know…

When you’re really, really proud of what you do, but no one seems to understand what exactly it is, you sometimes go a little crazy. When people make assumptions about what working in corporate video, we go very crazy. 1….

Aetna

The insurance industry has always had the tough task of striking a balance between conveying how vital and important their products are and keeping an audience hanging on. Some try to go serious, while others adopt a talking gecko to…

Giving-Up

As children, we are told over and over to never give up, to follow our dreams, to work hard and reach for the top. Perhaps the lessons are so prevalent that they become cliché and we stop listening to them…

Video-Messaging

There’s a tendency to think about a corporate video script outline in terms of talking points, but what really matters is the messaging, and strong video messaging starts with a strong sense of who you are or what you’re all…

Online-Bullying

Awareness campaigns are sometimes tricky to produce. On one hand, there’s usually always a good intention behind them. But even good intentions don’t make up for terrible execution. Following the Superbowl, Nationwide Insurance received significant backlash for their “Make Safe…