Is it the stunning aerial shots of a tree-topped landscape? Is it the beautifully composed angles of an empty racetrack? Or perhaps it’s promise of seeing one of the world’s fastest cars being pushed around what’s arguably one of the worlds most challenging tracks?
Whatever it may be, the latest piece of branded content from McLaren is simply stunning. There’s no other word to describe the video that has left me transfixed on multiple viewings.
McLaren P1™ vs. the Nürburgring-Nordschleife
And the strange thing is, while I can see that tremendous care was taken to produce the video, it’s a pretty simple production from the technical side.
A simple production?
The aerial shots simply require putting the budget forward to rent the right equipment.
The static shots of the track simply require a talented cinematographer and a considerable amount of time.
The shots of the car being prepped simply require access and the co-operation of the crew.
And the driving shots simply require well-planned shots at key points on the track and rigged cameras.
That’s it… from a technical production point of view it’s really very simple.
What’s not simple is having the thoughtful foresight to bring it all together. The experience to anticipate what is needed. The vision to see each component as a piece to the puzzle that will ultimately come together to create a stunning video.
What’s the take away?
For local Marketers, I think it’s important to note that you don’t have to have one of the world’s fastest cars or have rented one of the world’s most challenging racetracks.
You could be in professional services, manufacturing or IT – it doesn’t really matter how visually “boring” you think your environment may be…
What matters is how you look at your work.
Let’s look at the breakdown of the McLaren video again:
They put budget towards renting the right equipment (the aerial shots really do add that special element but the video could have been created without them).
They allowed for the time needed to capture the right shots, the right way.
They had access to, and the co-operation of, the right people.
That’s the secret to a fantastic production. It’s not complicated creative. It’s not a hundred thousand dollar budget. It’s these simple elements.
Time & access.