In our quest to find the quirkiest and most culturally significant videos of days past and present, we have come across some pretty strange stuff. We’ve found Scott Hoy, we’ve found awkward Jeff Goldblum, and of course, we’ve found Marlene. For the most part, we highlight videos out of love, especially the classic ones. But we recently found one creepy old commercial that was so awkwardly gross we just had to share it. Let’s all cringe together at Camay’s wildflower soap commercial.
Let’s just walk through it bit by bit, okay?
First, before we even start on the action and the dialogue, get a look at the pea-soup coloured bathrobe the man is sporting. As a general rule to advertisers, if you’re not sure if something crosses the line into creepy territory, add a bathrobe and you’ll know for sure.
But now onto the action. First, why is the woman asked to wear a blindfold? What kinda sick 50 Shades stuff is this? It’s all so elaborate just to smell some soap. Unless the man wanted the woman to think he actually brought her wildflowers or fancy perfume. “Hah, just kidding! It’s soap from the drugstore!” (And really, if they’re gonna use a blindfold, why is that one so cheap and shoddy looking? This looks like someone cut up an old T-shirt).
So now that the lady knows it’s plain ol’ cheap Camay, he starts… bathing her face in it?
“What are you doing?” What does it look like he’s doing? He’s scrubbing your pores clean! And should you really be putting heavily fragranced body soap on your face? This was, of course, prior to the era of awareness surrounding all the chemicals in soap, and rules around depicting nudity in commercials may have forced them to keep it above the shoulders.
Still, there has to be a better way to show how to use the soap than to just slather her jaw in it, right? It looks like he’s prepping her for a hot shave.
“Mmm, now I really smell the wildflowers!” Yeah, of course you smell the wildflowers. Because he’s washing your face with it! Enjoy your breakouts, lady.
“To me,” says gravelly-voiced pea-soup bathrobe man, “It just smells wild.” Apparently, it doesn’t smell like total humiliation. Now kiss your wife on her soap beard!
This commercial is so creepy and so awkward it actually makes that weird phase Herbal Essences went through in the 90s where women would squeal with erotic delight over their shampoos seem normal.
For the record, we were so entertained/disturbed by this creepy old commercial that we had to question whether it was real or not. Not only was it real, but Camay made essentially the exact same commercial with a brunette man and woman (this time with a navy bathrobe). Still creepy.