irrelevant-video

When you want to create a video project, you naturally have a lot of questions and worries. Will people see it? Will it reach people? Will it speak to the right people? Will it say the right things and say…

"The customer is always right." Except when they aren't.

Now you’re really about to think we’ve gone off our rockers. “The customer is always right.” It’s the admittedly annoying mantra you’ve been repeating to yourself since your first job working the counter at McDonalds and someone tried to tell…

Not So Corporate Podcast Sales

Daniel Moskowitz joins us to talk about how the owners of video production businesses can increase sales: where to start, looking at hiring a sales person vs doing it yourself, tips and tricks you could implement today to get better…

TBT-Sunny-D

A slightly different take on ‪#‎TBT‬ – what those kids from the 90’s Sunny D commercial would be like today! Tweet This Post

Is your company culture all about having fun? You might want to re-think.

What is company culture, really? (Insert terrible joke about yogourt here). These days, companies are getting increasing attention for not just what product comes out, but how they treat their employees on the inside. The increased focus on company culture…

Five big lies about video

If you’re new to the whole video thing, it can easily feel like you’re getting a ton of advice from a bunch of different places, each piece more contradictory and confusing than the last. It can be hard to trust…

Hanson's confounding "Mmmbop" video

You know one thing that’s awesome about the 90s being long over? No more boy bands. Man, that must have been uncomfortable for anyone who wasn’t a young girl at the time, to watch so many losing their minds over…

Motivate-Target-Audiences

People often come to us wanting to know how they can reach their target audience, how they can get what they have to say to land on the right ears at the right time. Here’s a trick, though: it’s not…

EP-1

Chris Miller joins us to talk about how video producers can make the most of their freelancers: sourcing the right talent, building relationships and keeping good people working – as well as the flip side: the pros and cons to…

Giving someone free reign is not always enabling them to do their best.

Is that an oxymoronic title? A typo? How could we possibly believe that free reign, working with no parameters and limitations, is actually totally limiting? Welcome to another cliché we hate: the idea that you can accomplish anything when you…

Can anyone actually figure out why Furbies were so popular?

We’re well aware that sometimes, looking at something you enjoyed as a child through adult eyes takes a lot of the magic away. You look at something that used to fill your world with light and suddenly you’re so jaded…

Dove has been working to create authenticity in their brand since the mid-2000s.

We like to use the word “authenticity” a lot around here. We’ve often used it in a side-by-side comparison against polish. We’ve talked quite extensively about the differences between polish and authenticity. But what we think deserves some attention is…